Publicis Mojo and Exit Films created for Coca Cola three documentary style advertisements for a campaign promoting the energy drink Burn.
The first one — Ride — shows skateboarders in Mexico City that were set to fire.
Peepshow films young female snowboarders showing their skills and bails.
And finally Playground follows a young Philadelphia rapper, who creates beats with hitting random stuff around him.
The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets –rather than the brand launching it on its own’, explains Micah Walker, executive creative director of Mojo Sydney. “Burn’s most influential audience are in large part creators themselves — performers, writers, documenters, editors and publishers within the communities we want to communicate with – so it was critical our films were the kinds of things they could appreciate. They had to be fresh.
In the past the film makers were forced to remove the following so-called scandalous scenes or face arrest. Will our current form of censorship and moral standards appear just as ridiculous to future audiences?
Narrated by Johnny Depp, award-winning writer-director Tom DiCillo’s riveting film uncovers historic, previously unseen footage of The Doors and provides new insight into the revolutionary impact of their music and legacy. “When You’re Strange” is the first feature documentary to tell their story.
The first-ever film version of Lewis Carroll’s tale has recently been restored by the BFI National Archive from severely damaged materials. Made just 37 years after Lewis Carroll wrote his novel and eight years after the birth of cinema, the adaptation was directed by Cecil Hepworth and Percy Stow, and was based on Sir John Tenniel’s original illustrations. In an act that was to echo more than 100 years later, Hepworth cast his wife as the Red Queen, and he himself appears as the Frog Footman. Even the Cheshire cat is played by a family pet.
With a running time of just 12 minutes (8 of which survive), Alice in Wonderland was the longest film produced in England at that time. Film archivists have been able to restore the film’s original colours for the first time in over 100 years.
Recent Comments