Coke Burn Documentaries

Pub­li­cis Mojo and Exit Films cre­ated for Coca Cola three doc­u­men­tary style adver­tise­ments for a cam­paign pro­mot­ing the energy drink Burn.

The first one — Ride — shows skate­board­ers in Mex­ico City that were set to fire.

Peepshow films young female snow­board­ers show­ing their skills and bails.

And finally Play­ground fol­lows a young Philadel­phia rap­per, who cre­ates beats with hit­ting ran­dom stuff around him.

The crux of our approach was to involve pre-existing com­mu­ni­ties in the cre­ation and dis­tri­b­u­tion of the key cam­paign assets –rather than the brand launch­ing it on its own’, explains Micah Walker, exec­u­tive cre­ative direc­tor of Mojo Syd­ney. “Burn’s most influ­en­tial audi­ence are in large part cre­ators them­selves — per­form­ers, writ­ers, doc­u­menters, edi­tors and pub­lish­ers within the com­mu­ni­ties we want to com­mu­ni­cate with – so it was crit­i­cal our films were the kinds of things they could appre­ci­ate. They had to be fresh.

(via)

Vuvuzela?

Vuvuzela my ass!

Völkl Snowboards

Basejumping the world’s tallest building

Eight months before the offi­cial grand open­ing of the world’s largest build­ing, Burj Khal­ifa, two insane guys did the jump. Dressed up as euro­pean con­struc­tion engi­neers they climbed up 160 floors, waited till the sun­rise, and set an incred­i­ble world record, by base drop­ping 650m in wing­suits. Enjoy the breath­tak­ing flight!

Bikini Climbing

http://www.vimeo.com/7082256

Ever seen an more asthetic climb­ing video? Ever seen a girl in bikini climb­ing a deep water solo tour? Well, me nei­ther. Natal­ija Gros swims and solos Le Tango Vertical.

Freebord — Snowboard The Streets

http://www.vimeo.com/7560723

I know, right now, there’s snow­board sea­son, but what do you gonna do dur­ing sum­mer­time (despite Wake­baord­ing)? Some guys finally made it hap­pen: Snow­board the streets!

A Free­bord makes  it pos­si­ble to carve and slide, thanks to its spe­cial design fea­tur­ing two addi­tional wheels:

If I get the chance, I def­i­nitely would give it a try!

Nike SB Débâcle

Nice music, nice spots, just a bunch of guys hangin’ out and doing what  they like: Skateboarding.The vid was pre­vi­ously released by Nike SB in June or July this year and avail­able to down­load for free. Well, too late for me, so watch it on vimeo:

http://www.vimeo.com/7600629

Nice thing: shot entirely in High-Definiton!

Dvinsk-Clan — Le Parkour

Okay, this is really old stuff! This video was my first encounter with Park­our, sev­eral years ago.

Dvisnk-Clan is a Dau­gavpils, Latvia based park­our clan. Com­pos­ing of around 30 peo­ple, their flag­ship video “Le Park­our” (Often known as Russ­ian Climb­ing) has found it’s way through the inter­net. A sequel (“Le Park­our, Latvia Dau­gavpils 2005″, known as Dvinsk Clan 2) was made, but wasn’t as popular.

But still until these days, no other freerun­ning video can beat it: