Pardon my french » Sports

Jeremy Jones’s part in Ready

Habi — Fri, 22 Apr 2011 07:00:12 +0000

Coke Burn Documentaries

Andi — Fri, 23 Jul 2010 11:04:32 +0000

Publicis Mojo and Exit Films created for Coca Cola three documentary style advertisements for a campaign promoting the energy drink Burn.

The first one — Ride — shows skateboarders in Mexico City that were set to fire.

Click here to view the embedded video.

Peepshow films young female snowboarders showing their skills and bails.

Click here to view the embedded video.

And finally Playground follows a young Philadelphia rapper, who creates beats with hitting random stuff around him.

Click here to view the embedded video.

The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets –rather than the brand launching it on its own’, explains Micah Walker, executive creative director of Mojo Sydney. “Burn’s most influential audience are in large part creators themselves — performers, writers, documenters, editors and publishers within the communities we want to communicate with – so it was critical our films were the kinds of things they could appreciate. They had to be fresh.

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Post tags: Burn, Coca Cola, Crash, Energy Drink, Female, Music, Rapper, Skateboarding, Snowboarding

Vuvuzela?

Andi — Fri, 18 Jun 2010 06:59:33 +0000

Vuvuzela my ass!

Völkl Snowboards

Andi — Fri, 19 Mar 2010 09:01:30 +0000

Basejumping the world’s tallest building

Habi — Fri, 12 Feb 2010 07:00:47 +0000

Click here to view the embedded video.

Eight months before the official grand opening of the world’s largest building, Burj Khalifa, two insane guys did the jump. Dressed up as european construction engineers they climbed up 160 floors, waited till the sunrise, and set an incredible world record, by base dropping 650m in wingsuits. Enjoy the breathtaking flight!

Bikini Climbing

Habi — Thu, 14 Jan 2010 09:29:40 +0000

Click here to view the embedded video.

Ever seen an more asthetic climbing video? Ever seen a girl in bikini climbing a deep water solo tour? Well, me neither. Natalija Gros swims and solos Le Tango Vertical.

Freebord — Snowboard The Streets

Habi — Wed, 30 Dec 2009 07:00:20 +0000

Click here to view the embedded video.

I know, right now, there’s snowboard season, but what do you gonna do during summertime (despite Wakebaording)? Some guys finally made it happen: Snowboard the streets!

A Freebord makes it possible to carve and slide, thanks to its special design featuring two additional wheels:

If I get the chance, I definitely would give it a try!

Nike SB Debacle

Habi — Mon, 14 Dec 2009 08:30:02 +0000

Nice music, nice spots, just a bunch of guys hangin’ out and doing what they like: Skateboarding.The vid was previously released by Nike SB in June or July this year and available to download for free. Well, too late for me, so watch it on vimeo:

Click here to view the embedded video.

Nice thing: shot entirely in High-Definiton!

Dvinsk-Clan — Le Parkour

Habi — Tue, 08 Dec 2009 14:43:10 +0000

Okay, this is really old stuff! This video was my first encounter with Parkour, several years ago.

Dvisnk-Clan is a Daugavpils, Latvia based parkour clan. Composing of around 30 people, their flagship video “Le Parkour” (Often known as Russian Climbing) has found it’s way through the internet. A sequel (“Le Parkour, Latvia Daugavpils 2005″, known as Dvinsk Clan 2) was made, but wasn’t as popular.

But still until these days, no other freerunning video can beat it:

Click here to view the embedded video.

Rope Jumping

Andi — Fri, 20 Nov 2009 20:40:52 +0000

These guys have some serious rope jumping skills.

Click here to view the embedded video.