The Montana Meth Project

As a big fan of the fan­tas­tic TV show Break­ing Bad I’m aware of the seri­ous dam­age a drug like Crys­tal­meth can cause. Sadly, the num­ber of drug addicts is high and the drug users start their careers in an age they should actu­ally care more about their home­work than doing drugs.

For this rea­son, some guys founded the Mon­tana Meth Project, to show the poten­tial young “cus­tomers” what this hor­ri­ble drug is really about:

Our goal is to arm the youth of Mon­tana with the facts about Meth so that they can make a bet­ter informed deci­sion when pre­sented with the oppor­tu­nity to give Meth a try.

The whole thing is actu­ally the first cam­paign against any form of drugs, which — in my eyes — really works. I’m deeply impressed by the offen­sive images used in the ads:

The research-based mes­sag­ing campaign—which graph­i­cally por­trays the rav­ages of Meth use through tele­vi­sion, radio, bill­boards, and Inter­net ads—has gained nation­wide atten­tion for its uncom­pro­mis­ing approach and demon­strated impact. The campaign’s core mes­sage, “Not Even Once®,” speaks directly to the highly addic­tive nature of Meth.

Here are some exam­ples: Read the rest of this entry »

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